Give viewers a personalized experience so they see ads more relevant to their interests.
Addressable TV ads, unlike traditional television ads, refer to ads that are shown specifically to a specific target audience or individual.
These ads may be personalized based on factors such as audience demographics, geographic location, shopping habits or online behavior. In this way, different ads can be shown to different audience groups, thus increasing the level of interaction and effectiveness of the ads.
Addressable TV ads were developed to bring the personalization advantages of digital advertising to the television platform. These ads enable target audience identification using a specific IP (internet protocol)-based communication that is typically routed to viewer devices via set-top boxes (STBs), smart TVs, or various broadcast infrastructures.
While this technology allows advertisers to implement a more effective and measurable advertising strategy, it also offers viewers a more personal experience in terms of seeing ads that are more relevant to their interests.
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